Case Study — 3D & Motion · 2025
Orbit Fintech
A liquid-metal motion identity for a payments brand — 3D idents, transitions and loops that make speed feel trustworthy.
Overview
Orbit moves money for businesses that can't afford to wait. Their flat logo worked on a pitch deck and died everywhere else — in the app, in the launch film, in every piece of video the marketing team needed to make. Skillsquad built them a motion identity: a liquid-metal 3D system that carries the brand through idents, transitions, loaders and loops.
The engagement covered concept, 3D look development, a master ident, a transition library, app motion assets and a launch-film grade — plus motion guidelines strict enough that the brand stays coherent when someone else animates it.
The Challenge
Fintech brands live or die on a contradiction: they must feel fast and feel safe at the same time. Orbit's static identity could do neither in motion — the marketing team was cutting launch videos around a logo that simply appeared and disappeared, with no signature moment anyone would remember.
Worse, every vendor animated it differently. Without a motion grammar, the brand was fragmenting across every screen it touched. Orbit didn't need a logo sting; they needed a physics — a way the brand moves that is as recognisable as the mark itself.
Strategy
Strategy: money in motion. We built the identity around physics-based liquid metal — a material that reads as heavy and trustworthy in stills, and fast and fluid in motion. The contradiction the brand needed, solved in a single material.
Everything was designed audio-free first, because most views happen muted. The ident works as a 1.5-second sting, a 6-second seamless loop for ambient screens, and a family of transitions that let editors cut the whole launch film in the brand's own language.
Trust is heavy. Speed is light. Liquid metal is both.
Creative Direction
Direction: dark chrome, macro physics. Deep black surfaces, a single electric-blue charge, and liquid forms rendered so close you can feel the surface tension. References came from mercury, watchmaking and long-exposure light trails — objects that move with precision.
Pacing follows an orbital logic: slow gravitational pulls that resolve into sudden, decisive snaps. The brand never drifts; it arrives. Easing curves were defined mathematically and locked into the guidelines so the motion feels engineered, not decorated.
Design System
- Ink
#0A0A0B - Paper
#F4F3EF - Amber — reserved
#FDB813 - Ion blue — project tint
#5B8CFF
- Display — Space Grotesk. Tight tracking for titles and end cards; type always lands after the motion resolves.
- Body — Inter. For product UI copy and captions — the numbers must stay legible at speed.
- Type in motion — reveals on the snap, never during the pull. Physics first, words second.
- Master identThe 1.5-second sting — liquid pull, orbital snap, lockup. Every Orbit video opens or closes on it.
- Loop system6-second seamless loops for ambient screens, event walls and app backgrounds.
- Transition wipesTwelve liquid transitions so editors can cut an entire film in the brand's own language.
- Render pipelineLook-dev to final in a locked pipeline — consistent metal, light and easing across every asset.
Final Execution
The system shipped as a complete motion toolkit — master files, editable templates and guidelines — so Orbit's in-house team and future vendors animate the brand the same way. The launch film cut entirely from the transition library became the proof that the grammar works.
- Master 3D ident and lockups
- 12 liquid transition wipes
- App splash screens and loaders
- Launch film grade and cutdowns
- Social motion templates
- Motion guidelines and easing specs
Results
Results are measured against client KPIs and published with permission. For Orbit, that means launch-film completion rates, brand recall in follow-up research and adoption of the ident across product and marketing.
The identity was designed to give Orbit a signature moment — the kind of motion people recognise with the sound off, three seconds in, on any screen.
Awaiting verified results
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